Wednesday, April 28, 2010

It's worth the drive to the border ...

When the Canadian dollar was a dismal looney to Uncle Sams strong dollar , it was understandable that goods and services on the Canuck side of the border cost too many peso's. Automobiles, food, clothing, electronics , books and just about everything cost about 30-40 percent more in Canada than south of the border. Mulroney's Conservatives swore that ditching the manufacturers tax in favour of the G.S.T. would reduce the price of goods and give Canadian manufacturers the edge needed to be competitive with the yanks post free trade.
Twenty years later and now at or above par with the Americans, our goods are still more expensive. I'm not going to blame free trade or swallow the line of marlarky that it took more dollars to manufacture the goods when our dollar wasn't as strong.
Our dollar has been creeping up to the greenback for the last year and most of the goods we buy are imported from China or India.
The blame must be pointed inward at the consumer.If we don't protest the high price of consumer goods , business will continue to charge exorbitant prices for goods and services.
After the reccession hit in 2008 , Walmart in anticipation of huge drop in consumer confidence made strategic cuts in retail pricing. I'm sure they found it was a wise move. Canadians want fair prices not more bullshit.
I'm going to venture out on a limb and suggest Retailers take a page out of Walmarts evil bag of tricks and jump into the unknown as a shrewd retailer move.
Cut prices to reflect the value of our dollar. We want American prices on our consumer goods. Canadians are sick and tired of the excuses from retailers.
Think of the marketing angle. It's no longer worth the drive to the border. At par prices for the stuff you need and the items you want in Canada...
The options are endless and the opportunity to claim a greater share of the Canadian retail market is just waiting for a clever company to make the jump.
If you're a retailer reading this , please feel free to use my suggestion to make money and Canadians even happier. As a thank you, send me an i-pad, link to me or follow me on twitter. Dare you.

TWITTER - Unconvmummy

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